The Minnesota Vikings were announced on Wednesday evening as the 2024 Clio Sports “Team of the Year” at the Clio Sports Awards Ceremony held at the Hard Rock Hotel in the heart of New York City.
It’s a fitting acknowledgment for the one-of-one atmosphere that’s appreciated at Vikings home games from the moment feet graze the terrace outside of U.S. Bank Stadium until they return there 3.5 hours later.
“Of The Year” winners possess the most points earned for work submitted across all mediums, which is a testament to the club’s creativity and execution of developing an immersive environment for NFL fans.
A couple of weeks ago, the Vikings were awarded Clio Sports Gold in two game-day experience categories (Pregame and Overall End to End) and Clio Sports Silver in two others (Use of Lighting and Use of Music/Sound) in recognition of commitment to innovation and excellence in sports marketing.
“To be recognized at this level, amongst the top brands across sports marketing, is very meaningful to our organization and to those who put so much energy into growing and connecting with our fans,” Vikings Vice President of Content and Production Bryan Harper said Nov. 20 after the initial honors.
Harper was accompanied by Vikings Executive Vice President and Chief Marketing Officer Martin Nance and Senior Manager, Game and Event Creative Arthur Kuh on stage Wednesday to collect the distinction.
Recent winners of the Clio Sports Team of the Year award include Borussia Dortmund (2023), Los Angeles Rams (2022 and 2021) and Philadelphia 76ers (2020). The Clio Sports program was founded in 2014.